Create and manage a content calendar overview

Learn how to plan your messages on social media to keep your audience engaged and informed. Use our free template to get started.

The importance of a content calendar

Learn how content calendars work and why having a content calendar is important for your business.

Understand what a content calendar is and what it should include:
- What content you will share.
- When you will share it.
- Which platforms you will share it on.
Understand why you should use a content calendar
How to decide what kind of content to share
- Engage
- Educate
- Excite
How to decide when to post content:
- Understand when your customers are online.
- Determine your own availability for posting and responding to comments.
- Determine optimal posting times.
How to decide where to post content:
- Ask your customers what social media platforms they use most.
- Learn from your competitors.
- Post similar content on multiple channels.

Learn how to create a content calendar for your business.

Understand what’s included in a content calendar:
- Date
- Theme
- Visual description
- Format
- Platform
Some tips and examples for planning your content calendar
- How to decide when to post content
- How to determine where to post content
- How to determine content themes