Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll learn how to design an A/B test, conversion lift test and brand lift test.
This course is the second of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional examination. This course isn’t a guarantee you pass the exam. There are more resources you can use to fill the gap between the content covered in this series and the content tested on the exam.
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.
To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile information and update to reflect your (1) first name, (2) last name, (3) work email, and (4) country through this link.
Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.
Feb 7 | NORAM | EnglishTuesday, Feb 7, 2023 at 1:00 PM to 2:30 PM EST
Mar 2 | APAC | EnglishThursday, Mar 2, 2023 at 12:00 AM to 2:00 AM EST