Learn how ads that click to WhatsApp help small businesses reach their customers.
As a business, it's important to meet your customers where they are. With billions of people already using WhatsApp on a daily basis to stay connected with friends and family, businesses can also use it to connect with current and potential customers.
One way businesses can use WhatsApp to help increase connections with customers is by creating ads that click to WhatsApp. When creating an ad, you can add a Send WhatsApp message action button to your Facebook or Instagram ads that opens a chat thread with your business in WhatsApp.
This allows customers to connect directly with your business and start a two-way conversation about your products or services. You can create ads that click to WhatsApp through your WhatsApp Business app, Facebook Page, Instagram business account, Meta Ads Manager and Meta Business Suite.
By using ads that click to WhatsApp, you can connect with new and potential customers where they already spend time.
To better reach your audience and meet business objectives, use a Send WhatsApp message action button on your Facebook or Instagram ads that click to WhatsApp. This approach helps people discover your business and helps you use conversations to achieve your goals. Let's see how else ads that click to WhatsApp can support your business.
Generate leads that allow you to respond directly to customers who want to know more about your business or products. For example, you can send customers photos, videos, documents and maps.
Generate sales by offering a one-on-one consultative buying experience. Help customers make a purchase or schedule an appointment. Personalise the shopping experience for customers by sharing short links to specific items in your catalogue, providing payment options, confirming appointments, sending receipts and more.
Build loyalty by responding quickly to customer enquiries and enhancing your marketing efforts with ads that include exclusive offers or unique brand campaigns, such as loyalty club offers or special promotions. Engage customers with a Send WhatsApp message action button in your ads that starts a post-click conversation with your business.
Rakesh and his family own Little Lemon, a local restaurant focused on family-style cooking. They have been serving customers in the local area for a number of years, and they have a strong customer base in the neighbourhood. Recently, the family expanded their business to offer catering for special occasions.*
Rakesh is already using his personal WhatsApp account to connect with his customers, and he wants to leverage the app to help bring more awareness to his growing business. Recently, Rakesh has seen a few ads from businesses on Facebook and Instagram that invite customers to message directly through WhatsApp. He's interested to learn more about these types of ads and how they can help Little Lemon reach and connect with new customers.
Priti lives in another part of the city, and her son is visiting from outside of India to celebrate his birthday. She plans to host a large party, including many close relatives and friends, and she is looking for a catering service that offers dishes that her son loves to welcome him home.
*Disclaimer: Little Lemon is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.
In the next lesson, we'll take a look at how ads that click to WhatsApp can help connect businesses such as Little Lemon to customers like Priti.
How can ads that click to WhatsApp help your business grow?
Reach new customers with ads that click to WhatsApp for an approachable, conversational experience.
Use ads that click to WhatsApp to generate new leads and sales and build loyalty for your business.
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